What Is the Wise Card?

 WorldFirst — Enabling Global Business with Seamless Cross-Border Payments

WorldFirst is a global financial technology (fintech) company that helps businesses send, receive, and manage money across international borders easily and cost-effectively. Founded in the United Kingdom in 2004, the company was created to solve a widespread problem: traditional banks make international payments slow and expensive. WorldFirst’s goal is to simplify global payments for businesses of all sizes and help them grow in international markets. 

What WorldFirst Does

WorldFirst acts as a digital payments and financial services platform, offering solutions such as:

Multi-currency World Accounts — allowing businesses to hold, send, and receive money in multiple currencies from one place. 

Cross-border payments — businesses can send money to more than 200 countries and in over 100 currencies. 

Local currency accounts — companies can receive payments in local currencies (like USD, EUR, GBP) with domestic bank details, reducing transfer fees and speeds up settlements. 

Marketplace integrations — sellers on platforms like Amazon, eBay, and others can collect global marketplace payouts directly into their WorldFirst account. 

Payment and expense tools — features like virtual cards and cashback on business spending help businesses manage costs and cash flow more effectively. 

Who Uses WorldFirst?

WorldFirst serves a wide range of customers:

Small and medium-sized enterprises (SMEs) looking to expand internationally. 

E-commerce sellers who sell on global marketplaces and need to consolidate income in one place. 

Importers and exporters dealing with suppliers in other countries. 

How It Works

Businesses open a World Account, which lets them:

1. Receive funds in multiple local currencies without costly bank fees. 

2. Hold and manage balances across currencies, which helps with budgeting and exchange decisions. 

3. Make international payments quickly and securely. 

4. Pay suppliers or partners in their local currencies efficiently. 

Global Reach and Growth

Since its founding, WorldFirst has expanded globally with offices and operations across Europe, North America, Asia Pacific, and beyond. Its services support millions of businesses worldwide and handle significant transaction volumes. 

In 2019, WorldFirst became part of Ant Group, expanding its capabilities and reach within the fintech ecosystem. 

User Experience and Reputation

Reviews from customers tend to highlight WorldFirst’s ease of use, quick transfers, and helpful customer service. On platforms like Trustpilot, many users praise the company’s support and efficient payment handling. 

Why WorldFirst Matters

In today’s global economy, businesses increasingly operate across borders — whether selling products internationally or dealing with suppliers in different countries. WorldFirst addresses the pain points of slow transfer times, high fees, and complex FX exchange procedures, helping companies focus on growth instead of payment logistics.